Accelerating clean power every hour, everywhere

It’s a cruel irony: the more renewables we deploy, the harder they are to integrate into the grid. A key root cause lies in today’s clean power markets and accounting systems, which only match supply and demand on an annual basis and across vast geographies. This lets companies claim to be ‘solar powered at night’ or to “use” power that never reaches their grid.

Even ‘100% renewable’ claims often mask fossil fuel reliance, resulting in major underreporting of corporate emissions, as shown in leading research in Nature. There are no signals today for the storage, flexibility and clean-firm solutions needed to deliver cost-effective renewable integration. Left unreformed, these flawed systems will make the energy transition slower and costlier for consumers.

The solution is simple but transformative – respect reality. This means reforming markets and carbon accounting framework so electricity use is matched with clean power in the same grid and the same hour. This creates credible claims and drives new clean energy investment. Time-stamped Granular Certificates make it possible. Robust evidence from the International Energy Agency, Princeton, and MIT shows that hourly matching:

• Drives deep grid decarbonization.
• Delivers cheaper renewable integration, saving consumers money.
• Enables truly clean products like hydrogen, without hidden fossil reliance.
• Restores trust, by linking production to consumption in real time.
• Rewards storage and flexibility with a clear price signal.
• Reduces exposure to volatile fossil prices, improving risk management.

That’s why EnergyTag works to align markets and accounting with grid reality — to deliver clean power every hour, everywhere.